Fashion Brief
Fashion Brief
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Viktor&Rolf | Building up the luxury brand with fashion statements
Step into the world of avant-garde fashion with Viktor&Rolf's stunning exhibition, showcasing the groundbreaking designs that have captivated audiences worldwide. Renowned for their innovative approach to couture, Viktor Horsting and Rolf Snoeren have pushed the boundaries of fashion, blurring the lines between art and attire.
Viktor&Rolf have leveraged collaborations, partnerships, and brand extensions to expand their reach and diversify their offerings. But it's not just about business for Viktor&Rolf; it's about storytelling, emotion, and pushing the boundaries of creativity. Discover how their bold artistic vision has been seamlessly integrated into their business strategy, setting them apart as true innovators in the industry.
#ViktorRolf #Fashiondesign #HauteCouture
Get your tickets for the exhibition here @MucKunsthalle 👇
www.kunsthalle-muc.de/
00:00 Intro
00:28 Exhibition - Fashion statements
01:53 Brand introduction
03:13 Haute couture v.s. Ready-to-wear
04:38 Highlights of the exhibition
08:27 Storytelling & business strategies
11:14 Outro
Переглядів: 468

Відео

Luxury Lifestyle | Luxury brands's opportunity in lifestyle sector
Переглядів 5204 місяці тому
From home design to hotels, the $4.3 trillion lifestyle sector is set for growth as customers prioritise experience and place greater value on the spaces where they live, work and socialise, according to BoF Insights’ new report. After Covid, many luxury brands are now tapping into the lifestyle section to offer customers a broader and more immersive brand experience, such as Tiffany's Blue Box...
Will AI revolutionise the fashion industry?
Переглядів 1,4 тис.11 місяців тому
AI has revolutionized various aspects of our lives, and the fashion world is no exception. From design and manufacturing to customer experience and marketing, AI is reshaping how fashion brands operate. AI tools can also be powerful for fashion brands as a source of inspiration. #AI #artificialintelligence #fashionindustry 00:00 Intro of the episode 00:44 Recap of the past development of fashio...
How luxury brands select creative directors | Case study Louis Vuitton, Gucci & Burberry
Переглядів 2,1 тис.Рік тому
Creative directors play a vital role in the success of luxury brands. They are responsible for the brand's overall creative vision and direction, including its image, product design, marketing campaigns, and communication strategy. Creative directors are instrumental in shaping a brand's identity and maintaining its authenticity, while also ensuring that it stays relevant and innovative. Theref...
How luxury e-commerce finds its way to success | The deal behind Richemont and Yoox Net-a-porter
Переглядів 5 тис.Рік тому
Though most of us get used to shopping luxury goods in stores, luxury e-commerce platforms are thriving especially during the pandemic period. The market becomes more and more competitive with big players, trying out new approaches to win the market share. In August 2022, Richemont initiated the deal to trade Yoox Net-a-porter Group to its rival Farfetch due to its mismanagement causing enormou...
Why do luxury brands establish foundations?
Переглядів 2,5 тис.Рік тому
Over three decades, more and more foundations have been launched by different luxury brands (or groups) such as Fondation Louis Vuitton, Fondazione Prada, LOEWE Foundation, etc. The foundations are established to support the fields that match what the brands believe in like art, photography, film production, craftmanship or even science. It is a private organization that has little to do with l...
The secrets behind fashion collaborations
Переглядів 2,6 тис.2 роки тому
Collaboration with other brands is no longer a new concept in the fashion industry and has been implemented with different possibilities. Recently more and more luxury brands are leveraging cross-over collaborations with such as streetwear brands or luxury brands. For instance, Gucci's collaboration with Balenciaga in 2021. This year, the brand collaborated with Adidas. However, what is the sec...
How luxury brands plan their brand campaign | Dior Vibe v.s. Hermès Fit
Переглядів 3,6 тис.2 роки тому
During my stay in Taipei, there were 2 luxury brand activities that took place - Hermés Fit and Dior Vibe pop-up store (based on Dior Cruise 2022). Accidentally, these 2 activities shared the same theme, which was 'sport'. However, the way of planning and execution of the activity differs from each other. Focusing more on the commercial side, Dior Vibe pop-up store might be lackluster compared ...
Are the Metaverse and NFT the future of luxury brands?
Переглядів 4,3 тис.2 роки тому
Since March 2021, the metaverse and NFT (non-fungible tokens) have become buzzwords on the Internet. Many companies start to explore business possibilities. For luxury brands, there is no exception. The 'second world' offers the opportunity to deepen the branding efforts as well as gain sales revenue. Presenting in the Metaverse is also deemed as a chance to approach Generation Z. Nevertheless,...
Digital Merchandising at MyTheresa | Insight Fashion
Переглядів 2,9 тис.2 роки тому
In this video, I interviewed my friend Philip Chiswamine, Digital Mechandiser at MyTheresa about the behind the scenes working at one of the leading luxury e-commerce company - MyTheresa. Although Digital mechandising seems like a vague concept, through his insider insights, you can learn and understand the whole concept as well as how the comany collaborate between different business units. Fa...
LOEWE Puzzle Bag Unboxing X Branding Strategy
Переглядів 2 тис.2 роки тому
LOEWE, a Spanish leather luxury brand, has been insisting on its way of pursuing optimal craftsmanship since 1846. "Craft" is the core value of the brand and the value simultaneously suits best for its branding strategy as a luxury brand. From LOEWE Foundation Craft Prize to LOEWE CASA, LOEWE fulfils its belief to the most. Especially under the reign of Jonathan Anderson, the brand has launched...
Things to know in fashion influencer business
Переглядів 3,5 тис.2 роки тому
Influencer marketing is one of the most powerful marketing tools in fashion. Brands are leveraging various influencer mixes to achieve their goal of increasing brand awareness, and hopefully, turning them into sales revenue. Tiktok is definitely the new black as a social platform, but especially for luxury brands, cautious actions are necessary so that brand image would not be diluted. Moreover...
Gender-based Marketing | How fashion brands leverage their gender strategy
Переглядів 2,8 тис.2 роки тому
We see genders differently now. Diversity is definitely the buzzword for many fashion brands. Due to the gender dynamic, brands that are only focusing on products for one gender start to develop new lines for different genders. However, it can also be risky for them as they might confuse their customers or even crowd out some of them. What should fashion brands do to avoid those risks to launch...
How skincare gain its importance in the beauty industry
Переглядів 6 тис.2 роки тому
How skincare gain its importance in the beauty industry
Watch Business Trends | more direct, more flexible and more sustainable
Переглядів 9612 роки тому
Watch Business Trends | more direct, more flexible and more sustainable
Fine Jewellery Trends | more brands, more digital and more sustainable
Переглядів 2,1 тис.2 роки тому
Fine Jewellery Trends | more brands, more digital and more sustainable
How luxury brands do brand extensions | 3 Lessons from luxury brands
Переглядів 4,9 тис.2 роки тому
How luxury brands do brand extensions | 3 Lessons from luxury brands
Luxury branding principles | 7 steps of luxury brand building process
Переглядів 91 тис.2 роки тому
Luxury branding principles | 7 steps of luxury brand building process
Does Gucci need a new twist? | Analysis of Gucci's branding strategy
Переглядів 3,2 тис.3 роки тому
Does Gucci need a new twist? | Analysis of Gucci's branding strategy
How luxury brands measure sustainability | The BoF Sustainability Index
Переглядів 2,9 тис.3 роки тому
How luxury brands measure sustainability | The BoF Sustainability Index
How to create a new luxury brand? | Lessons from luxury brands
Переглядів 62 тис.3 роки тому
How to create a new luxury brand? | Lessons from luxury brands
The most valuable fashion company | Fast Fashion Brand Case Study
Переглядів 4 тис.3 роки тому
The most valuable fashion company | Fast Fashion Brand Case Study
How Condé Nast alter Vogue's content strategy | Digital v.s. Editor-in-Chief
Переглядів 2,5 тис.3 роки тому
How Condé Nast alter Vogue's content strategy | Digital v.s. Editor-in-Chief
Clubhouse vs. Luxury | Can luxury brands leverage this audio-only app?
Переглядів 2,1 тис.3 роки тому
Clubhouse vs. Luxury | Can luxury brands leverage this audio-only app?
How fashion companies can contribute to sustainability | Less is More?
Переглядів 1,5 тис.3 роки тому
How fashion companies can contribute to sustainability | Less is More?
A guide to experience a digital fashion week | Mercedes Benz Fashion Week Berlin 2021
Переглядів 7263 роки тому
A guide to experience a digital fashion week | Mercedes Benz Fashion Week Berlin 2021
Night light experience in Munich | Das Kunstareal verbindet
Переглядів 4773 роки тому
Night light experience in Munich | Das Kunstareal verbindet
How Moncler Genius strategy works and evolves | Luxury Brand Case Study
Переглядів 13 тис.3 роки тому
How Moncler Genius strategy works and evolves | Luxury Brand Case Study
Fashion industry under COVID-19 | The Shift to Digital for Luxury Brands
Переглядів 5 тис.3 роки тому
Fashion industry under COVID-19 | The Shift to Digital for Luxury Brands
How luxury brands do marketing | 24 Anti-Laws of Marketing
Переглядів 134 тис.3 роки тому
How luxury brands do marketing | 24 Anti-Laws of Marketing

КОМЕНТАРІ

  • @Angel-lu7pl
    @Angel-lu7pl День тому

    I can t hear you because of the music so bye bye

  • @masoudahmed3112
    @masoudahmed3112 9 днів тому

    Thanks for the video, very insightful! Can you talk more about the luxury brand perception by the employees of that brand? how do brands make sure their employees maintain the image, and what courses, training and materials do you recommend for luxury brand employees or manager or HR to apply on their work?

  • @tomasnicolaslacentra
    @tomasnicolaslacentra 23 дні тому

    Thanks!

  • @danb.2613
    @danb.2613 Місяць тому

    😬 "Promosm"

  • @ximenadelrio
    @ximenadelrio Місяць тому

    In recent years I've realized that all this "luxury mindset" is extremely compatible with my personality, and I'm not being a poser, like my natural inclinations, behavior and characteristics are 100% aligned with the idea of luxury and exclusivity. I wish I would realized this before... I'm happy to understand this, this video brings me so much peace, seriously. I'm sure that all this can be applied to a personal brand. Thank you so much for your help. This is actually therapeutic for me.

  • @AM-yi4dd
    @AM-yi4dd Місяць тому

    It sounds very Spanish actually bc it’s the Spanish pronunciation of a German name 👍🏼

  • @YONGYUliveisworthliving611LI
    @YONGYUliveisworthliving611LI Місяць тому

    helpful when writing a report!! High qulity video, thank you!!

  • @breukiversen9517
    @breukiversen9517 2 місяці тому

    Great! So happy that you are still doing FB.

  • @fraydoonghadimi5254
    @fraydoonghadimi5254 2 місяці тому

    thank you

  • @arianavalois5872
    @arianavalois5872 2 місяці тому

    You can't just create a luxury brand, people perspective is what make it luxury, plus the quality of the materials and the "craftmanship" is important to create a so-called luxury brand..

  • @a.s.2426
    @a.s.2426 2 місяці тому

    Very nice.

  • @user-mr9lp2xd9s
    @user-mr9lp2xd9s 3 місяці тому

    Great video, thank you!

  • @AminSoftwareEngineer
    @AminSoftwareEngineer 3 місяці тому

    How the luxury brands don't get killed by copy products?

  • @user_sj3hd.4826d
    @user_sj3hd.4826d 3 місяці тому

    Great Video! but the background music is a bit too loud

  • @papaya477
    @papaya477 4 місяці тому

    When I think Gucci, I think Miley Cyrus.

  • @trishacanoza1709
    @trishacanoza1709 4 місяці тому

    Talk about a great start for the year--congratulations on your collaboration with 7C! 🥳

    • @FashionBrief
      @FashionBrief 4 місяці тому

      Thanks! Wish you also a prosperous new year :)

  • @semiboom
    @semiboom 4 місяці тому

  • @adrhei9105
    @adrhei9105 4 місяці тому

    First

  • @skiesoficial
    @skiesoficial 4 місяці тому

    Thank you so much for your quality content, it is truly helpful. ❤

  • @MatipaKombe
    @MatipaKombe 4 місяці тому

    Loved this video. Trying to piviot my small fashion brand from a premium one to luxury. Watching from Zambia 🇿🇲, Southern Africa

  • @rvrnt196
    @rvrnt196 5 місяців тому

    Great video, thank you!

  • @danielthomas5750
    @danielthomas5750 5 місяців тому

    Can you share the source on the facts you had for moncler genius like sales and buyers

  • @adeled8833
    @adeled8833 5 місяців тому

    Dude, i was given a job to promote an expensive brand and i never did that before and was literally going to follow the typical advised stuff from YT. You Saved me, thank you!

  • @bhaskardas4675
    @bhaskardas4675 5 місяців тому

    Informative video. Thank you

  • @bhaskardas4675
    @bhaskardas4675 5 місяців тому

    Informative. Thank you

  • @keepinupwithkairos6101
    @keepinupwithkairos6101 6 місяців тому

    Great video, super helpful and informative!!!

  • @jackb7574
    @jackb7574 6 місяців тому

    its so hard to focus on what you are saying, but the background music yes very easy to listen and get horny on.

  • @stepanhr
    @stepanhr 6 місяців тому

    Man, not bad, but you're jumping a little of definitions and concepts. Pls go deeper and examples only after definitions, if not is hard to grasp the concept. Ty for your work.

  • @beautifulworld7940
    @beautifulworld7940 6 місяців тому

    Great video! Very informative! Thank you! I now love even more LOEWE ❤

  • @AlexanderSouthAfrica
    @AlexanderSouthAfrica 7 місяців тому

    This was such superb video, i'm applying it to luxury stays in africa, but your key points trancends fashion branding. keen to watch your relationship to the internet as a luxury brand.

  • @TheBrandLegacy
    @TheBrandLegacy 7 місяців тому

    Great video

  • @KitaxDigital
    @KitaxDigital 7 місяців тому

    Thankyou 🥰

  • @irembrgll7089
    @irembrgll7089 7 місяців тому

    What is the music song? 😊 I love ittt

  • @Hugyourself
    @Hugyourself 7 місяців тому

    Thank you! 💕

  • @prestonscottsmith2739
    @prestonscottsmith2739 8 місяців тому

    Well I have to say, I quite enjoyed this video! So many intriguing nuggets, yet... You didn't give me all I wanted in one sitting! You really hit me w/ just the keeping the dream alive, and now, I have no choice but to subscribe and continue to ingest/savor your wisdom and perspective on luxury. Well done... Well... Done!!!

  • @mdhasnain_3764
    @mdhasnain_3764 8 місяців тому

    what is asia? is china not part of asia?

  • @codingiscreativity
    @codingiscreativity 8 місяців тому

    Luxury marketing strategy:: 1. Luxury brands are dream builder 2. Flawless 3. Luxury set price, not price set Luxury means higher price doesn't mean luxury 4. Staying close to origin country 5. Enthusiastic people likes Luxury brand, so they lower accessibility, you have to qualify to buy.

  • @kafenaded
    @kafenaded 8 місяців тому

    Any fashion brands out there I can look at that you guys like or made?

  • @moradluz
    @moradluz 8 місяців тому

    That was fine, i just hated the music that was running too loud

  • @TheDiion123
    @TheDiion123 9 місяців тому

    Do you have a recommendation for a marketing agency for a flashion brand?

  • @Beautyofgod111
    @Beautyofgod111 9 місяців тому

    👍👍👍👍

  • @MilesArray
    @MilesArray 9 місяців тому

    NFTs for fashion goods makes alot of sense since the boom of metaverse. A project called ANother1 is emphasizing on it alot. You should look at them

  • @TokyoTaisu
    @TokyoTaisu 9 місяців тому

    AZ Factory guy is an ENTP. His site breaths ENTP-ness.

  • @outsourcingacademy23
    @outsourcingacademy23 10 місяців тому

    Hello sir! I am a professional digital marketer and UA-cam video seo expert. Your yt channel need Video SEO immodestly. Because your video views and subscriber is low. I am waiting for your Response. Thank you.

  • @evetteprout9814
    @evetteprout9814 10 місяців тому

    Thank you, 7 Steps: 1. Brand Concept 2. Brand Identity - Brand Personality & Brand Image 3. Brand Awareness - Brand Recognition & Brand Recall Performance 4. Brand Positioning 5. Brand Loyalty 6. Brand Equity 7. Brand Value

  • @chardelraconner7324
    @chardelraconner7324 10 місяців тому

    rear founded white owl cigars and the conclusion after thoroughly inspecting REAL

    • @chardelraconner7324
      @chardelraconner7324 10 місяців тому

      C CONNER water bill ; you going out a using the shit the most in a month during a year knowing I'm NOT pa ying this pheuthethic bill you've printed up pre court

  • @chardelraconner7324
    @chardelraconner7324 10 місяців тому

    the American Raft was placed and distance of object to speak less

  • @chardelraconner7324
    @chardelraconner7324 10 місяців тому

    want another on floor + KG doesn't brine nor exort thyself in duality of ourselves of MY labor

  • @PratikNawde
    @PratikNawde 10 місяців тому

    Background music name?

  • @jaweefish
    @jaweefish 10 місяців тому

    What kind of brand would Chanel be? (Since they do have a lot of celebrities in their ads)